Sönd
Sönd provide skincare with a difference. They’re not followers of fads or fables; they use simple science and a deep understanding of skin to create a radically different product.
Whilst the majority of skincare products on the market are acidic, Sönd harness the power of alkalinity to create a solution that works more harmoniously with the natural pH level of your skin’s regenerative layers.
CHALLENGE
Freeing people from the prison of non-conformist skin
Sönd’s founders know from experience the burdens of troublesome skin. And they know that these issues are anything but skin-deep. Anxiety, self-consciousness and low self esteem can all come as a direct result of skin problems and can leave people feeling trapped and helpless.
Sönd tasked us with creating a new brand that liberates and empowers. A brand that positions Sönd as the sigh of relief at the end of a frustrating search for skincare that actually works.
INSIGHT
Soothing, inside and out
Healing and regeneration occurs below the skin’s surface which is naturally alkaline. This is exactly why Sönd’s products are alkaline based — they go deeper to support this environment and give clearer, calmer skin that starts from within.
This inside-out approach was something we wanted elevate beyond the science and make a fundamental driver for the whole brand. After-all, healthier skin leads to positive effects both inside and out. We wanted Sönd to be about soothing people's minds and souls just as much as their bodies.
IDEA
Bringing calm in and confidence out
Based on the idea of skincare that makes you feel better both inside and out, we created an identity that is all about embracing calm and exuding confidence. We brought this to life with a series of super close-up portraits that capture a feeling of relief and empowerment whilst championing the beauty and diversity of skin. These portraits are complimented by a colour palette that blends soothing skin tones with more vibrant colours that bring a sense of life and freshness without feeling garish or clinical.
A delicate yet distinctive typeface leads communications using soft curves that allude to the contours of the human body. Supporting fonts play a more functional role and are often accompanied by elegantly simple icons and infographics that look to ground the brand in facts and proof points without becoming stuffy or giving users a science lesson.
Working with the Thisaway team was a very enjoyable experience. Everything from the project management to the creative process was second to none. The brief we provided was understood in depth and we couldn’t be happier with the results that Thisaway produced.
Project disciplines
Brand strategy, brand identity, tone of voice, photography, illustration, copywriting, animation, brand rollout.
Project collaborators
Photography: Matt Davis