ECO SECURITIES

Evolving a global impact innovation pioneer

Brand Strategy Brand Identity Iconography Animation Copywriting Tone of voice Brand Guidelines Brand Rollout

TRUTH

EcoSecurities have been bridging the gap between environmental impact projects and the capital required to fund them for over a quarter of a century. But they were in danger of resting too much on their heritage. They needed to evolve their brand and positioning to help keep them at the forefront of the cause, focus their offer, and firmly cement them as one of the market leaders in funding and developing impactful carbon projects.

Our brand idea ‘Realising Potential. Together’ plays on the synergy between financial gains and social impact. It implies a proven track record whilst always looking to the future. The emphasis on togetherness places the humanity and people that underpin and differentiate EcoSecurities firmly at the heart of the business.

DARE

Visually we combined the two very different worlds that EcoSecurities lives in. For the financial side of the business we developed a modern, elegant, key-line language which frames content, and forms grids, icons and infographics. For the more tactile, environmental side of the business we used far softer elements, maximising on beautifully abstract photography.

People were placed front and centre and an expressive yellow glow was developed to represent potential and positivity whilst also standing out from a sea of green competitors. To anchor the whole system we developed a timeless logo that uses a pulsating ‘e’ to represent the businesses sprawling network as well as global impact – both environmental and financial.

With almost thirty years of experience in the carbon markets, we wanted our new brand to retain a sense of gravitas and trust whilst also feeling future facing. Thisaway really nailed this with 'Realising Potential. Together'. It speaks to our extensive track record and expertise as a trusted carbon and climate finance partner, and our work with governments and organisations to drive the transition to low-carbon, sustainable economies.

Rachel Mountain - Head of Marketing, EcoSecurities