EcoSecurities
Founded in 1997, EcoSecurities have been bridging the gap between environmental impact projects and the capital required to fund them for over a quarter of a century.
With over 700 emission reduction projects developed across 45 countries, they are leading the way in helping governments and businesses deliver on their climate commitments by investing
in carbon offsetting projects across the globe.
Challenge
Staying relevant in a rapidly evolving market
More than ever, environmental impact, sustainability and the wellbeing of our planet is a pressing topic and something that all governments and businesses have to take seriously.
With this sense of urgency, a huge surge in companies, programmes and technologies has emerged – all pertaining to sustainability, accountability and carbon offsetting.
Whilst EcoSecurities’ proven track record in the market sets them in good stead, they were in danger of resting too much on their heritage and getting left behind in the market.
They needed a new brand and positioning to help keep them at the forefront of the cause, focus their offer and firmly cement them as one of the market leaders in funding and developing impactful carbon projects.
Insight
Experience equals foresight. People mean passion.
With over 25 years experience in bridging financial and carbon markets, EcoSecurities have built up an enviable network of over 20 offices, operating projects across 45 countries. And with boots on the ground in every region they operate in, they are uniquely positioned to truly blend local insight with global expertise.
It is this experience that sets them apart and allows them to have the knowledge and foresight that newer competitors just don’t have.
The other secret weapon EcoSecurities poses is their people. Environmentalists first and foremost, every member of their team is passionate about their job and the planet. This leads to a real sense of pride and purpose amongst the business that was not being communicated.
We needed to develop a new brand idea for EcoSecurities that speaks of their established reputation for trust and delivery whilst feeling both future facing and human.
Idea
Realising potential. Together.
In order to land on our brand idea, we first developed a clear purpose of incentivising and inspiring positive environmental change. Incentivising means more than just banner waving – it’s about embracing financial gain as a tool to encourage and motivate faster and more effective impact. And inspiring is about more than financial gain – it speaks of the societal rewards and impacts investments produce.
We spotted a nice synergy between financial gains and social impact with both being effectively articulated as ‘Realising potential’. And we added ‘Together.’ to speak of the passionate people, networks and partnerships that underpin EcoSecurities.
As a brand idea it implies a proven track record of impact whilst always looking to the future and placing humanity and people firmly at the heart of the business.
Investment meets impact
For the visual identity we looked to combine the two very different worlds that EcoSecurities lives in. To represent the more corporate, financial side of the business we developed a modern, elegant key-line language which frames content, and forms grids, icons and infographics. For the more tactile, environmental side of the business we used far softer elements. People were placed front and centre and an expressive yellow glow was developed to represent potential and positivity whilst also standing out from a sea of green competitors.
The result is a brand that feels modern and future facing whilst effectively balancing a sense of knowledge, trust and expertise with warmth, passion and personality.
A truly global brand
With their firmly established global reach and network being a key differentiator in the sector, EcoSecurities were keen that this be reflected in their logo. With this in mind, we created a pulsating ‘e’ which wraps around a sphere to represent global impact – both environmental and financial.
The simple mark feels established and timeless as it effectively tells the story of the business, links tightly with the new positioning, and anchors the visual identity system.
With almost thirty years of experience in the carbon markets, we wanted our new brand to retain a sense of gravitas and trust whilst also feeling future facing. Thisaway really nailed this with 'Realising Potential. Together'. It speaks to our extensive track record and expertise as a trusted carbon and climate finance partner, and our work with governments and organisations to drive the transition to low-carbon, sustainable economies.