PADEL SOCIAL CLUB

Padel is the fastest growing sport in the world, and although it was relatively unheard of in the UK until a few years ago, its popularity is now booming. As one of the first brands to market, Padel Social Club came to us to help them introduce the sport to the UK with an identity aimed at independent thinkers, which blends premium sport and lifestyle.

Our brand idea ‘Play Original’ taps into the mindset of the target demographic, appealing to trend setters and early adopters. It also ensures the business does things its own unique way, focusing on the social side of the sport and also shunning the ‘land grab’ approach of building courts anywhere – instead opting for more relevant and curated locations. 

Visually we looked to create an understated and elegant identity that moves away from the sporty feel of the other early padel brands. Taking inspiration from the shapes and forms found in the sport, we imbued circles and lines throughout logos, icons, typography and graphics – a visual nod to bouncing balls, racket holes and court lines. The logo itself blends a racket shape with a location pin – a symbol that grows in relevance with every new location.

As the business has grown, the identity has evolved with it. Stylised studio photography has been bolstered by lifestyle shoots captured at the flagship Earls Court venue. Teasers and launch campaigns for new sites strike an aspirational tone with playful messaging and stylish photography.

Originally launched in 2022, it’s been great to support and guide the Padel Social Club brand as it’s gone from strength to strength. With sites launching at the O2, Paddington and Kentish Town, we’ve helped the brand evolve from an exciting startup into a rapidly expanding business at the forefront of the UK padel scene.