SHOOBS
The Pulse Of Urban Life
KAHLEEN CRAWFORD CASTING
Creating a brand that can take a leading role
Brand Strategy
Brand Identity
Animation
Copywriting
Brand Guidelines
Brand Rollout
TRUTH
Kahleen Crawford Casting is an award-winning casting company based in London and Glasgow. They have worked with a number of acclaimed directors, and gained a reputation for finding the stars of tomorrow as well as casting established talent.
We needed to develop a new identity that reflected the ever-growing and impressive list of productions the company works on, whilst staying true to the company's independent film roots.
DARE
Our visual idea was ‘Roll Credits’ reflecting the scrolling credits seen at the end of a film or TV show. This gave us a direct link to casting subject matter, whilst also giving us a strong typographic approach to play with across the brand.
To further emphasise the scrolling credits idea, we developed an iconic ‘K’ symbol made from an upward pointing arrow and a rectangle which represents the cast member’s name or production title.
To give the brand a more confident feel, we purposefully created a pared back identity to allow the cinematic imagery from the productions and the calibre of actors to take precedence.
Working with Thisaway was a joy. No egos, just talented people who do great work. They encouraged us to be more confident about our brand and pushed us to be bolder with our visual identity. The results speak for themselves. We now have a brand that aligns with the calibre of the productions we have in our portfolio, and with this brand in place, we hope to be involved in many more.Kahleen Crawford - Founder
