SÖND

Sönd provide skincare with a difference. They’re not followers of fads or fables; they use simple science and a deep understanding of skin to create a radically different product that uses alkalinity to work more harmoniously with the natural pH level of your skin’s regenerative layers.

Skin problems can leave people feeling trapped and helpless. We wanted to create a new brand that liberates and empowers – soothing people's minds and souls just as much as their bodies. ‘Bringing Calm In And Confidence Out’ is an inside-out approach which we wanted to elevate beyond the science and make a fundamental driver for the whole brand.

We created an identity that is all about embracing calm and exuding confidence. A series of super close-up portraits capture a feeling of relief and empowerment whilst championing the beauty and diversity of skin.

The colour palette blends soothing skin tones with more vibrant colours that bring a sense of life and freshness without feeling garish or clinical. This pairs with a delicate yet distinctive typeface that uses soft curves that allude to the contours of the human body. Supporting fonts play a more functional role, while simple icons and elegant infographics look to ground the brand in facts rather than pseudo science.