TECHSPACE

A place to build a better world

Brand Strategy Brand Identity Illustration Animation Copywriting Tone of voice Brand Guidelines

TRUTH

Since Techspace was founded in 2012, the workplace has changed and so have staff expectations. The world of flexible offices has become increasingly competitive and commoditised, resulting in a crowded market with everyone selling the same thing.

Techspace were looking to leverage their background and heritage in the tech sector to become more than just an office space provider – aiming to inspire both scale-up and grown-up tech companies alike. Our brand idea, 'Where Change-Makers Are Made' positions Techspace as a place that actively supports, develops and nurtures dynamic, innovative and ambitious companies, so they can make a positive difference to the world.

DARE

To match the confident feel of our brand idea we created a dynamic identity that balances gravitas with a slick, future facing feel. The design system takes inspiration from pixels and floor plans through the use of an invisible square grid system that flexes from the logo to house sharp copy and human photography.

To stop the identity feeling too clinical, we incorporated playful illustrations which add personality and humanity to the brand. Colour choices also add to the warmth and help the brand strike a balance between professionalism and charm.

Working with Thisaway was one of my favourite project collaborations to date. The dynamic they bring is professional, creative and always good fun. The output is superb, they've covered all bases. I wouldn't hesitate to recommend both of them to my friends, colleagues and peers.

Phil Ellis - Co-founder and Marketing Director