ENGAGED MD

EngagedMD provide specialist software for medical practices that automates patient admin and education. It tackles inefficiencies and needlessly time-consuming tasks, leaving carers with more time to do what they do best; care for their patients.

Having made their name in fertility, EngagedMD were looking to evolve beyond this area and start supporting carers across the medical industry. We needed to elevate them beyond a specialist software company and position them as an ally to time-poor caregivers all over the world. ‘Helping Carers Carry On Caring’ provides a no-nonsense idea that targets a universal pain point and speaks directly to the product benefits.

Inspired by the ally persona, we decided to bring the brand to life by personifying EngagedMD through a diverse team of little helpers. The friendly team are not only there to offer carers a helping hand, they also act as a reassuring guide to patients.

The new logo continues the ‘helping hand’ theme. Drawn in a loose style reminiscent of signatures and doctors' scribbles, the hand feels flowing and alludes to the ease of using EngagedMD. A subtle ‘e’ is incorporated into the thumb to ensure the icon feels distinctive and ownable.

To ensure the characters and logo don’t feel too playful, they’re countered with a restrained colour palette which pairs a single minded use of cream and dark green with small pops of accent colours. A characterful serif and flowing icon style complete a brand that perfectly balances gravitas and approachability.