BEDROCK LEARNING

Bedrock Learning is a pioneering EdTech company with a clear mission; to ensure that every student can succeed in the classroom, enabling them to use literacy skills to improve their future prospects. But landing this to an audience of jaded, time-poor, often sceptical teachers and education leaders was proving difficult. Awareness was low, and fragmented communications resulted in a confused offer.

Bedrock’s tech solutions understand the relationship between curriculum design, cognitive science and psychology. They go beyond literacy and vocabulary, and communicate a 360º understanding of pedagogy. We wanted to embrace this in our brand idea. ‘Liberating Learning’ aims to take the process of education and free it from the shackles of tired, out-dated teaching methods. It champions teachers, and ignites the imagination and potential in every student.

In a sector where a lot of brands look and sound the same, we wanted to create a dynamic and energetic identity system that captures the idea and feeling of liberation. A suite of inflatable, coloured symbols were developed to give the brand a sense of freedom and lightness.  

A logo was created combining a book, a bird and the letter B. This unique symbol builds upon the feeling of liberation whilst also signposting a clear link to education and literacy. 

Elsewhere the identity was expanded with the brand's software platform in mind. Bespoke iconography and illustrations informed the user journey, and clear guidance was given on colour and typography to ensure legibility and accessibility were at the forefront of the learners' experience. 

Flexibility was baked into the identity with a dynamic layout system and adaptable colour palette allowing communications to feel exciting and approachable for the students as well as more serious and insightful for the teachers.