KARNIVAL

Working with a roster of top London street food traders, Karnival create bespoke street food experiences that cater for everything from office lunches and corporate events to private parties and public pop ups. But with the street food sector booming and becoming increasingly noisy, they needed help standing out and communicating exactly what makes them unique. 

Karnival take the sights, sounds and smells of a buzzing market and combine them with the convenience of delivery. They literally deliver more than any of their competitors which is what led us to our brand idea. Inspired by indulgence, ‘Hungry For More’ captures the universal desire for fresher food, bolder flavours and heightened experiences. For Karnival, their vendors and their clients it acts as a driver to constantly improve the lunchtime experience. More varied. More authentic. More immersive. More convenient. 

To help bring our idea to life we leant into the rich visual world of street food – layering up elements inspired by packaging, stickers, menus and receipts to create a vibrant visual tapestry that perfectly represents the melting pot that is the London street food scene.

Hand-drawn stickers and turned-up corners overlay rugged wrappers and vivid photography. We also developed a signature for Karnival, reflecting the scrawled handwriting of traders quickly jotting down orders or scribbling names.

The tone of voice channels the brand idea with a clear challenger personality and plenty of punchy messaging. And with a name like Karnival, we made sure everything felt like a real celebration of great food.