Right Aligned Team GB Workshop

We were delighted to be asked by the Right Aligned Academy to take part in their Brand Design Workshop Series.

Right Aligned's aim is to give everyone the opportunity to build a successful future in the creative industry, irrelevant of age, ability and background, by shattering the barriers people face.

Their Brand Design Workshop Series takes viewers behind–the–scenes with best in class creators, showing what it takes to work with clients including the concepts that are rejected, the knowledge gained through competitor research and the importance of detail when developing concepts.

Our Creative Director, Graeme Cook, lifted the lid on our rebrand of Team GB, showing how the project progressed from the initial brief, to the brand strategy, the initial visual identity concepts, and through to the final manifestation of the brand.

We hope it gives viewers an in-depth look at our processes, as well as the breadth of our thinking.

We've pulled out some slides from the presentation in this article. But to get full access to the talk, subscribe here.