Thisaway Case Study Rwc

Rugby World Cup Japan 2019

We're really proud to launch our Rugby World Cup Japan 2019 campaign for England Rugby, 'Rising Sons’.

The tournament is now only a few months away, which meant our campaign teaser was launched at England’s training squad announcement at Japan House.

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Rising Sons Storyboard V7 Final 07

With Japan as the host nation, we had a lot of rich visual reference points to work with. We took inspiration from world of Manga, and worked with illustrator Alex Arizmendi to create Manga-style illustrations within the teaser.

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Rising Sons Owen

The aim was to create a player-led campaign aimed at building excitement around the tournament throughout the country. The dynamic visual style is intended to grab the attention of younger audiences.

There’s more to come from us in the lead up to the tournament, so watch this space.