The Guinness PRO14 is a competition featuring the top rugby union teams from Ireland, Scotland, Wales, South Africa and Italy.
We’ve been helping them with an awareness campaign for this years’ final, which is being held at Celtic Park in Glasgow on the 25th May.
Working with their current brand identity, we based the visual look and feel of the campaign around a graphic countdown ticker, which aims to create urgency and anticipation around the amount of time left until the final.
Our messaging concept was around capturing the pride of reaching the final, from the perspective of both the players and the fans. This manifested itself in a range of messaging around the idea of ‘Proud’, with the idea being that the word transitions from PRO14 using the ticker device.
We’ve been busy working on a range of campaign applications, from OOH to social media posts.
Watch this space for more updates!